#12 | Julie Hemels-Hoff | "Breaking Barriers, Embracing You"
Show notes
✨Journeys of Empowerment✨ – Episode 12
What happens when you challenge the status quo in business, identity, and impact?
Julie Hemels-Hoff, CEO & co-founder of Blueyse Agency, didn’t just build a marketing agency; she transformed it. Merging her inclusive marketing firm with her father’s traditional advertising agency, she faced resistance, lost clients, and still stood firm in her mission: to create marketing that truly represents everyone.
Her journey isn’t just about business...it’s deeply personal. As a queer woman, Julie knows firsthand the power of representation. From navigating self-acceptance to fighting against discrimination in corporate spaces, she channels these experiences into her work, ensuring brands communicate with inclusivity and integrity.
In this episode, we dive deep into:
- Rebuilding with Purpose: centering equity & inclusion in marketing;
- Navigating Resistance: the challenges of reshaping an industry;
- Pull the Card Initiative: a campaign tackling discrimination head-on;
- Queerness & Visibility: why embracing identity fuels confidence & change;
- Scaling with Impact: why hiring a mission-aligned COO is key to growth;
Key Takeaways:
- True impact often comes with risk, but alignment with your mission is worth it;
- Self-reflection & vulnerability are essential tools for personal & professional growth;
- Businesses can (and should) drive social change through intentional & empowering choices;
- Representation matters, both in business & in life!
Reach out to Julie via:
- LinkedIn: https://www.linkedin.com/in/julie-hemels-hoff/
- Website Blueyse: https://blueyse.agency
- Pull the Card: https://blueyse.agency/pullthecard/
- Company Linkedin: https://www.linkedin.com/company/blueyse-inclusive-marketing-agency/
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