Episode 1 - No success without an innovation process

Arjan Rensma, Former Innovation Driver at DSM talks about the importance of building a structured processes for innovation. Why do organisations need to develop innovation processes and why shouldn’t they let innovation roam free? What are the requirements for building such processes? During the first episode of The Innovation Tapes: Explained, Arjan Rensma reflects on his experience at DSM and how they created strong innovation processes which allowed DSM to build the innovative culture.