Episode 4 - Corporate Identity & Leadership for Innovation

How does the corporate identity influence innovative behaviour within an organisation and what role does top/middle/lower management play in shaping and executing the vision and mission for such an identity?

In our fifth episode of The Innovation Tapes: Explained, Dr. Prof. Justin Jansen, Professor of Corporate Entrepreneurship at the Rotterdam School of Management, talks about the relationship between corporate identity and achieving innovation success and elaborates on the role for leadership to successfully shape an innovative identity.

In his conversation with Dr. Ferdinand Jaspers, Justin shares his insights from his research and discusses real-life examples from Shell & CoolBlue, where the difference in corporate identity and leadership influenced the innovative culture.