Show notes
How does the corporate identity influence innovative behaviour within an organisation and what role does top/middle/lower management play in shaping and executing the vision and mission for such an identity?
In our fifth episode of The Innovation Tapes: Explained, Dr. Prof. Justin Jansen, Professor of Corporate Entrepreneurship at the Rotterdam School of Management, talks about the relationship between corporate identity and achieving innovation success and elaborates on the role for leadership to successfully shape an innovative identity.
In his conversation with Dr. Ferdinand Jaspers, Justin shares his insights from his research and discusses real-life examples from Shell & CoolBlue, where the difference in corporate identity and leadership influenced the innovative culture.
Over deze podcast
In The Innovation Tapes: Explained, we clear the fog around the word ‘innovation’ by diving into the stories of people who drive the innovation culture in various organisations. Who are these people, what does driving innovation mean and what are their factors of success and...
Meer over deze podcastGerelateerde afleveringen
Episode 2 - Innovation Drivers: The Bridge Between Management & Innovation Teams
Episode 5 - Innoveren binnen publieke organisaties
Episode 6 - Van idee naar innovatie
Episode 1 - No success without an innovation process
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Episode 3 - Orchestrating Innovation in Public-Private Ecosystems
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Extra episode: Professor Guido Palazzo on The Dark Pattern, the hidden dynamics of corporate scandals
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