Scandal, Suspicion, and the Road to Rebuilding Trust

My guest, Tiziana Gaito explores what happens when a company caught in a sustainability scandal loses the trust of its stakeholders, and isn’t even believed when trying to make amends. Rather than offering a simple story of repair, it delves into the deeper dynamics of distrust: how it forms, why it lingers, and what makes it fundamentally different from trust that’s merely been shaken. The conversation traces the organization’s journey through a prolonged period of mutual suspicion, showing how clashing values and perceived malevolence fueled tensions on both sides. Traditional approaches to trust repair proved ineffective, as stakeholders questioned the company’s intentions and withdrew from dialogue altogether. It was only when a credible third party stepped in, neutral and trusted by both sides, that limited re-engagement became possible. Even then, what emerged wasn’t full trust, but a fragile acceptance marked by continued scrutiny and doubt. Along the way, the episode reveals why internal coherence is crucial to external credibility, why front-stage communication must be matched by backstage relational work, and why, in moments of deep distrust, listening often matters more than messaging. It’s a candid look at the emotional and organizational complexity of restoring broken relationships.